Public Relations

Public Relations

The public relations industry plays a significant role in maintaining and communicating the profile and attributes of a variety of organisations in business, the non-profit sector and increasingly at governmental level.

ABMA’s Public Relations qualifications teach business focused learning applied to public relations. The student will develop a theoretical grounding in public relations and understand its role within an organisation, providing access to a complex and demanding business.

Level 4 Diploma

Mandatory Units

  • Introduction to Economics
  • The Role of Public Relations
  • Public Relations and the Media
  • Business Communication
  • Synopsis

Level 5 Diploma

Mandatory Units

  • Management of Business Relationships
  • Introduction to Business Law
  • Customer Service in Public Relations
  • The Theory of Public Relations
  • Synopsis

Level 6 Diploma

Mandatory Units

  • Advanced Business Management
  • Advanced Public Relations
  • Business Efficiency
  • Business Growth
  • Synopsis
  • “Affordable fees as well as providing library facilities on the ABMA Education website creating easy access to books, articles and many other study tools.”

    Takudzwa Chakanetsa

  • “I gained valuable skills which I used in my work nearly every day and continue to use in my studies.”

    Waza Dzoole

  • “ABMA Education had an appealing and innovative setup which I found very attractive while still maintaining affordability for me and helped me to enhance my career aspirations of becoming an entrepreneur.”

    Roberta Chikafutwa

  • “With the knowledge and skills I have gained so far, I would be able to fit myself in the business world and with ABMA Education certificates, I have a guaranteed future… I am proud to be an ABMA Education leaner.”

    Ndikum Keshia

  • “My studies have been informative, educational and eye opening. I may not have finished my qualifications yet but I already experience the power that comes with knowledge.”

    Shaanice Sharrell-Ann Moffat

  • “My honest advice to anyone who is thinking of undertaking ABMA Education is not to hesitate one bit … it can also be seen as a shortcut to get your university degree.”

    Koupouli Tibi Judith