Public Relations

Public Relations

The public relations industry plays a significant role in maintaining and communicating the profile and attributes of a variety of organisations in business, the non-profit sector and increasingly at governmental level.

ABMA’s Public Relations qualifications teach business focused learning applied to public relations. The student will develop a theoretical grounding in public relations and understand its role within an organisation, providing access to a complex and demanding business.

Level 4 Diploma

Mandatory Units

  • Introduction to Economics
  • The Role of Public Relations
  • Public Relations and the Media
  • Business Communication
  • Synopsis

Level 5 Diploma

Mandatory Units

  • Management of Business Relationships
  • Introduction to Business Law
  • Customer Service in Public Relations
  • The Theory of Public Relations
  • Synopsis

Level 6 Diploma

Mandatory Units

  • Advanced Business Management
  • Advanced Public Relations
  • Business Efficiency
  • Business Growth
  • Synopsis
  • “I feel proud of the skills I have gained from the my ABMA studies and I am hoping to progress to a higher position in my career as well as develop in my current role.”

    Mohaladi Sarefo

  • “ABMA has really helped me, in such a way that after completing my ABMA Advanced Diploma in Business Administration and Management Studies I am able to compete internationally when seeking employment. I also have the possibility of going straight into a Masters Degree with my ABMA qualification!”

    Patricia Sendeza

  • “I feel ABMA courses are wonderful as they have made me who I am today. I am a good communicator and a computer specialist. ABMA has added massively to my well being in life and I am able to work well in the business world.”

    Boston Leji

  • “My ABMA qualification, being an international one, is highly recognised. If I went job seeking, without hesitation I would be given a chance to sit an interview!”

    Margaret Onduri