Marketing Management

Marketing Management

It is the task of the marketing department within an organisation to communicate to its customers the attributes of its brand and the benefits of purchasing its products or services. An organisation also relies on the marketing department to build sustained and positive relationships and identify potential business opportunities.

An ABMA qualification in Marketing Management focuses on developing the managerial skills and knowledge needed to thrive in this area of business.

Level 4 Diploma

Mandatory Units

  • Introduction to Economics
  • Theory and Application of Marketing Practice
  • Introduction to Sales Management
  • Business Communication
  • Synopsis

Level 5 Diploma

Mandatory Units

  • Effective Customer Service
  • Advertising
  • Principles of Marketing Management
  • Public Relations in Business
  • Synopsis

Level 6 Diploma

Mandatory Units

  • Legal Concepts in Marketing
  • Sales Management
  • Strategic Planning and Analysis
  • Information Technology Management
  • Synopsis
  • “Affordable fees as well as providing library facilities on the ABMA Education website creating easy access to books, articles and many other study tools.”

    Takudzwa Chakanetsa

  • “I gained valuable skills which I used in my work nearly every day and continue to use in my studies.”

    Waza Dzoole

  • “ABMA Education had an appealing and innovative setup which I found very attractive while still maintaining affordability for me and helped me to enhance my career aspirations of becoming an entrepreneur.”

    Roberta Chikafutwa

  • “With the knowledge and skills I have gained so far, I would be able to fit myself in the business world and with ABMA Education certificates, I have a guaranteed future… I am proud to be an ABMA Education leaner.”

    Ndikum Keshia

  • “My studies have been informative, educational and eye opening. I may not have finished my qualifications yet but I already experience the power that comes with knowledge.”

    Shaanice Sharrell-Ann Moffat

  • “My honest advice to anyone who is thinking of undertaking ABMA Education is not to hesitate one bit … it can also be seen as a shortcut to get your university degree.”

    Koupouli Tibi Judith